|
Foreign airlines have the advantage of being able
to market Seychelles well in their own stronghold areas and can
therefore boost tourist arrival figures.
They should therefore be offered attractive
packages so that they can consider flying to Seychelles.
Chairperson John Stravens of the national U-First
committee said this on Friday March12 after addressing potential
beneficiaries of the tourism industry at Anse Royale.
"Each additional foreign airline that would come to
Seychelles would contribute to the marketing effect because each has its
own marketing network by which it can increase the number of tourists
coming here.
"Of course it depends on the airlines themselves,
but if they are approached with interesting packages and encouragement,
that would go a long way towards luring them to come here," he said.
Mr Stravens said that with the introduction of more
high class hotels Seychelles now has a complete range of ideal catering
and accommodation facilities, but the destination itself needs to
improve in other aspects.
"We need to give to the visitor the confidence that
coming to Seychelles is worthwhile, interesting and offers value for
money," he said, when asked what in his organisation's assessment are
the areas tourism partners need to improve on.
"The three partners in tourism, namely the
government, the private sector and the population at large need to
contribute realistically and professionally in studying the requirements
of the industry," he said.
Tourism public relations officer Wilna Richmond,
who was present during the meeting, said that many of the 20
participants at the talks are "very much into tourism-related businesses
and are working together in eco-tourism projects in the districts."
"Their products are of a high standard and they
have been advised to approach managers of the locally-based tourism
establishments to see if they can negotiate possible marketing deals,"
said Ms Richmond, who is the public relations manager in the Ministry of
Tourism and Transport.
|