The fair, held close to Milan at Trezzo d’Abba–Villa Castelbarco from 2 to 5 October, was dedicated to offering newly weds the ideal destination for a post wedding get away.

Villa Catelbarco itself is a recognised prestigious wedding location and the event drew the participation of over 100 exhibitors, mainly premium priced companies for weddings and wedding accessories.

Sharing a stand with Beachcomber Ste Anne, the STMA representatives distributed some 800 brochures amongst the fair attendees, decribed as generally medium and high target customers.

The principal objective of the fair, from the STMA point of view, was to position Seychelles as the ideal destination for honeymooners and anniversaries.

With a booth of 27sqm, located close to the entrance, the Seychelles stand was guaranteed plenty of interest.

All of those who visited the fair were automatically entered into a prize draw, with the winners being given a variety of wedding acessories. At the end of the week two star prizes were drawn, of one holiday to Polynesia and one holiday to Seychelles.

In addition to the happy couples, also present at the fair was the Italian national television station RAI 2, as well as specialised trade publications such as Vogue Sposa.

An STMA spokesperson said: "Fairs like the Sposaidea are considered as very effective means of exploiting interesting niche markets."

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