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Seychelles' delegation has returned from last
week's World Travel Market (WTM) meeting in London with the news that
providing value for money is the order of the day.
Represented by Tourism and Transport Minister
Simone de Comarmond, the STMA, the SHTA and 26 tourism companies, the
group was told by travel operators responsible for selling Seychelles
overseas that charging prices of up to US$1000 per night is still
acceptable in today's travel market, as long as clients get their
money's worth.
Speaking at the marketing authority's Bel Ombre
headquarters STMA CEO Mr Francis Savy said that Seychelles must be able
to compete in terms of service levels.
"We have operators saying to us that it's okay to
charge US$1,000 or US$500 a night, but we have to ensure that in return
that much service is given," said Mr Savy.
Mr Savy went on to explain that the minister's
attendance at the WTM was an endorsement of the marketing work being
done and reinforced the value of the event as a public relations
exercise.
While attending the WTM meeting the minister took
the opportunity to meet key Seychelles travel operators and to discuss
tourism policies.
In addition to Minister de Comarmond the travel
trade group was also accompanied to London by the Pointe Larue Member of
the National Assembly MNA) Dick Esparon, representing the National
Assembly's Tourism Committee.
After what was his first foray into overseas
destination marketing, Mr Esparon said that his impression from the WTM
was that the Seychelles' delegation was very serious and committed and
that despite coming from a large variety of tourist establishments they
had nevertheless worked well as a team.
Mr Esparon went on to repeat the concerns expressed
about value for money, acknowledging that while many destinations had
cut their prices in response to global tourist reductions, prices in
Seychelles had, due to factors such as GST, increased, making it even
more important to ensure that clients receive the standard of product
they pay for.
Mr Esparon's remarks were echoed by Mr Louis
D'Offay, speaking on behalf of the Seychelles Hospitality and Tourism
Association, who said that the lack of availability of certain products,
that many clients expect to be supplied in luxury resorts, has lead to
some complaints.
Mr D'Offay said that he found the British travel
operators to be cooperative and helpful, but at the same time very
concerned about diminishing visitor figures. He said that they had
expressed their willingness to continue to back Seychelles, but that the
situation could not carry on indefinitely.
Held in the recently renovated Docklands area of
London, the meeting was the 24th World Travel Market and was attended by
representatives from a record 189 countries.
The four-day event, which ran from November 10 to
13, was also used as the platform for STMA to announce a partnership
with Condé Naste Traveller magazine, which sees a promotional
feature on Seychelles take up several pages in the December edition of
the influential travel magazine.
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