The Seychelles Tourism Marketing Authority (STMA) toured Germany, the third most important tourism market for Seychelles, during a grand promotional roadshow recently.

Mrs Jenni Harris-Beggs, STMA's director for marketing operations, and Anna Burian, country marketing coordinator, visited seven cities in Germany and Austria together with PR and Marketing representatives from the Mangum Group.

It is to be noted that Mangum are the official STMA representatives in Germany. Participating partners in the roadshow were Air Seychelles, Lemuria Resort, Beachcomber Ste Anne and Fregate Private Island.

During three very successful trade and media dinners in Frankfurt, Munich and Vienna, more than 80 key media and tour  operators for the Indian Ocean were provided with the latest information on Seychelles. More than 240 German travel agents participated in breakfast seminars in Nuremberg, Stuttgart and Munich.

In addition, media appointments ensured story leads on Seychelles with top media houses. RTL, Germany’s leading private TV station, is going to produce a feature with a German celebrity presenting Seychelles.

Other media that will feature Seychelles in lead stories this year are Marie Claire, one of the leading female magazines and FAZ Sonntagszeitung, Germany’s leading national Sunday paper.

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